https://www.wsj.com/articles/a-new-years-resolution-for-corporations-address-the-trust-crisis-11577473171?mod=wsj_CTR20_Bus2

Based on the link above,

1. Summarize the major findings from the Gallup poll about Americans' trust in various institutions. How much trust, in general, doo Americans have in big business? 2. Briefly describe at least three factors you believe have a major impact on the amount of trust that Americans have in big business. 3. In simple words, explain the role that powerlessness has in affecting feelings of trust towards big business. 4. How does trust translate into a financial impact on a company? What specific revenue or cost items in a company's P&L statement might be impacted by the level of trust that consumers have in that company? 5. Provide at least two examples of actions that a large company could take to strengthen the amount of trust that Americans have towards the company.