https://www.youtube.com/watch?v=0cEEwXBPiWE

Bud light- Lemonade Commerical

• Identify what type of appeal the advertisement used (emotional vs. rational appeal), and describe why youbelieve it is that appeal and not the other.
• Describe why you believe the companies chose that particular appeal.
• Describe any trend or pattern you observed when looking at all of these advertisements as a collective.
• Finally, after watching all of these advertisements, describe which appeal (emotional vs. rational) you believe is most effective.