Question
https://www.youtube.com/watch?v=9ORiKlpasOw McDonald's is a strong global brand, does their variety of food throughout the world help to strengthen or weaken their positioning and brand image?
https://www.youtube.com/watch?v=9ORiKlpasOw
- McDonald's is a strong global brand, does their variety of food throughout the world help to strengthen or weaken their positioning and brand image?
- From a cost and logistics perspective, would McDonald's prefer a standardized or localized menu worldwide?
- What risks are inherent in McDonald's trying to compete in local markets against local "experts"? (For example, a Mexican menu item in Mexico?)
- Is this approach (of localized menu items) likely to deliver more or less innovation across all McDonald's operations (worldwide)?
- Considering these above questions, plus your other thoughts, list the advantages and disadvantages of this menu adaption strategy to McDonald's.
- And an easy question to finish with is what other product/menu ideas do you think McDonald's could introduce?
For the McDonald's Assignment:
Watch the youtube video and reading assignments for that week, and give me a freelance synopsis of the material as it pertains to McDonald's. Your thoughts are not right or wrong, just a well-thought-out critical thinking one-two paragraph paper of your summary or thoughts of materials and course-specific as it pertains to McDonald's. It should be a fun and short assignment. Take the video, and course material/readings to complete your thoughts and summary about Mcdonald's. Is the project brief and sweet?
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