Question
https://www.youtube.com/watchv=CgxYSbtp9JE&list=PLCl6YdSxTHvxCuoUL_yKD8ORZ70E684uB&index=62 Think about a commercial advertising you remember that you personally liked or found outstanding/interesting and discuss the following. Do you think the commercial is
https://www.youtube.com/watchv=CgxYSbtp9JE&list=PLCl6YdSxTHvxCuoUL_yKD8ORZ70E684uB&index=62
Think about a commercial advertising you remember that you personally liked or found outstanding/interesting and discuss the following.
- Do you think the commercial is effective in communicating with the target audiences of the brand? If so, why? If not, why not?
- To what extent do you think the commercial is successful in reflecting creativity while generating consumers' demand and purchase intent? Please elaborate on your arguments
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
