https://www.youtube.com/watch?v=dHXL8A1dowo&t=1s

1) Which main (1) type of creative theme was used in the ad? Explain.

2) Which two (2) main types of message appeals were used in the ad? Explain.

3) Which two (2) main types of creative executions were used in the ad? Explain.

4) Check the table below, Which media vehicle (1) should Allstate's media planner pick if they care most about the: a) Lowest absolute CPM cost? Explain. b) Lowest relative target CPM cost? Explain.

Media vehicles	Cost per ad	Total audience	Percentage of vehicle's audience members that fit Bounce's target audience	Number of vehicle's audience members that fit with Bounce's target audience
D1	226,900	3,062,300	49%	1,500,527
D2	154,200	5,784,600	32%	1,851,072
D3	234,700	4,998,500	62%	3,099,070

5) Allstate's media planner wants to reach pet owners using traditional media that would minimize excessive or wasted exposure. Which two (2) types of traditional media would be most appropriate in this case? Explain.