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https://www.youtube.com/watch?v=GXyT-gor0Ck&list=PLbVqxLSspfMieaoF3J2SaNxvn0MvQmUVT&index=10&t=0s Saatchi and Saatchi: A Spirited Case Study Why did the first proposed advertising slogans/campaign not fit well with the Sagatiba's identity? Discuss and explain.

https://www.youtube.com/watch?v=GXyT-gor0Ck&list=PLbVqxLSspfMieaoF3J2SaNxvn0MvQmUVT&index=10&t=0s

Saatchi and Saatchi: A Spirited Case Study

Why did the first proposed advertising slogans/campaign not fit well with the Sagatiba's identity? Discuss and explain.

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