Question
https://www.youtube.com/watch?v=HVewx3-9x24 What does this ad on wilkins cofee emphasize about the PRODUCT (CHARACTERISTICS, UTILITY, DESCRIPTION, FUNCTION), the type of APPEAL (emotion, humor, financial security, medical
https://www.youtube.com/watch?v=HVewx3-9x24
What does this ad on wilkins cofee emphasize about the PRODUCT (CHARACTERISTICS, UTILITY, DESCRIPTION, FUNCTION), the type of APPEAL (emotion, humor, financial security, medical facts, etc.) used to create Demand. What is the TARGET MARKET? WHAT MAKES THE AD EFFECTIVE?
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Crafting and Executing Strategy The Quest for Competitive Advantage
Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III
19th edition
78029503, 978-0078029509
