https://www.youtube.com/watch?v=Hzgzim5m7oU

1.Demonstrate a thorough understanding of the chapter introduction on "Questions" from Word and World and the chapter introduction on "Media" from Word and World.

2.Analyze a video according to some of the concepts from Lewis's chapter introductions.

Assignment:

Watch "The Power of Words" AND research its parent company Purple Feather, which placed it on YouTube in 2010.While the video is "old" by contemporary standards, which is reflected in the quality of the camera work, the video went viral after about a year and has generated enormous revenue for Purple Feather.Analyze why the video was so successful, and why it is still studied as a "model" for brand marketing today.

Be specific and provide evidence for what you argue from the reading and from both chapter introductions 5 and 7 in Word and World.