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https://www.youtube.com/watch?v=QLsUk_VGCbY Do you think this campaign is effective? Describe what you think in detail. List all types of media used in this whole campaign and
https://www.youtube.com/watch?v=QLsUk_VGCbY
- Do you think this campaign is effective? Describe what you think in detail.
- List all types of mediaused in this whole campaign andcategorizethem into the 3 main media categories, paid, own, and earned.
- Based on the media you list above, explain how you wouldmeasure the effectiveness of each one of those.
- If you were to imitate this campaign above to make another PSA campaign, specifically"Don't Text and Drive"campaign in the US:
- Describe all thetarget groupsyou plan to deliver the message to.
- Based on the target groups above,list all the mediayou plan to use with each group.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
