https://www.youtube.com/watch?v=VpxA7k8ZLkE&feature=emb_imp_woyt

Topic: Marketing Strategy,

Locate a YouTube or other video of recent vintage that discusses what a Marketing Strategy is. Include the link to this source.

; who made it, who the audience is, other aspects such as content or production quality that you feel help you discern the video's relevance to understanding Marketing Strategy.

how is Marketing Strategy broken out -- what are the components? Briefly, in a sentence or two: how do these components jibe with the ones emphasized in Module 2 (SWOT analysis --> Target Market --> Marketing Mix)? (more/less components, what does it leave out or add)

choose one interesting component and explain how it differs or else reinforces what is covered in Chapter 2 or Module 2 in general. For example, the way the term 'target market' is used might be different, or another important term may be used in a different way.

is this video a good source for understanding Marketing Strategy? Why or why not? (Pro's and con's are welcome)

Note: in many cases, sources will confuse 'marketing strategy' with 'marketing strategy process.' Others will appear to focus almost exclusively on promotional plans, as if the other P's are not part of marketing. There are many different takes out there so apply critical thinking in your discussion.