https://www.youtube.com/watch?v=XpKvs-apvOs&feature=youtu.be

Check the video first.

Respond to these questions regarding the video above.

1. What are the seven elements of the acronym (SMARTER?) Explain.

2. What do think this speaker would say is often a significant problem in implementing a strategy? Explain

3. What do you think is meant when it is said that a strategy should be distilled into its simple essence? What does this mean? Why is it important?

4. What is ONE key take for you regarding the message from the video above? If you disagree with the speaker, please explain what and why.