Question
https://youtu.be/4a9uLZ6Iq_I In his video How to manage risks you didn't know you were taking , Dr. Hillson (2017) identifies and discusses four types of uncertainty
https://youtu.be/4a9uLZ6Iq_I
In his videoHow to manage risks you didn't know you were taking, Dr. Hillson (2017) identifies and discusses four types of uncertainty (which includes, by his definition, any uncertainty that matters):
- Stochastic uncertainty
- Aleatoric uncertainty
- Epistemic uncertainty
- Ontological uncertainty
Prompt 1: Provide a brief definition / description of each of the four types of uncertainty provided by Dr. Hillson.
Prompt 2: Which of the four uncertainties did you find most intriguing? Why?
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
