Question
Huang Automotive is presently operating at 75% of capacity. The company recently received an offer from a Korean truck manufacturer to purchase 27,500 units of
Huang Automotive is presently operating at 75% of capacity. The company recently received an offer from a Korean truck manufacturer to purchase 27,500 units of a power steering system component for $197 per unit. Peter Wu, vice-president of sales, notes that although there will be an additional $2.50 shipping cost for each component, he thinks that accepting the order will get the company's "foot in the door" of an expanding international market.
To determine variable and fixed costs, Huang's accountant used the high-low method with the following production and cost information for the last two years:
195,000 units | 240,000 units | |
Total costs | $53,605,000 | $61,660,000 |
Total costs per unit | $274.90 | $256.92 |
T.J. Chan, vice-president of engineering, feels that any new market should first show its profitability and that the $197 per unit offer is not only below the regular $270 selling price, but it's below the unit cost of the component. She also points out that there will be additional setup costs of $275,000 and that Huang will have to lease some special equipment for $275,000.
REQUIRED
1. Using the high-low method to develop Huang's cost function, what would the expected profit on the special order be (use a negative sign for a loss)?
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