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Hugo Boss AG is a German designer, manufacturer, and distributer of mens and womens clothing, operating in the higher end of the clothing retail industry.

Hugo Boss AG is a German designer, manufacturer, and distributer of mens and womens clothing, operating in the higher end of the clothing retail industry. During the period 20042017, the company consistently earned returns on equity in excess of 20 percent, with peaks around 50 to 60 percent, grew its book value of equity (before special dividends) by 5 percent per year, on average, and paid out 6580 percent of its profit as dividends. On March 29, 2018, before the publication of the first-quarter results, when Hugo Bosss 69.0 million common shares trade at about 71 per share, an analyst produces the following forecasts for Hugo Boss

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Using the analysts forecasts, estimate Hugo Bosss equity value under the following three scenarios: a Hugo Boss enters into a competitive equilibrium in 2021. b After 2020 Hugo Bosss competitive advantage can be maintained only on the nominal revenue level achieved in 2020. c After 2020 Hugo Bosss competitive advantage can be maintained on a revenue base that remains constant in real terms.

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