Hula Island: Strategic Decisions Involving Costs and Benefits of Internet Advertising Programs Authors note: The views expressed in this document are those of the authors and do not reflect the official policy or position of the Department of Defense or the U.S. Government. Figure 2: Steps Leading to an Internet Purchase IMA EDUCATIONAL CASE JOUANAL 3 VOL. 8, ND. 3, ART. 2, SEPTEMBER 2015 Table 1: Hula Island Income Statement-Entire Year Ended May 2015 Hula Island: Strategic Decisions Involving Costs and Benefits of Internet Advertising Programs Authors note: The views expressed in this document are those of the authors and do not reflect the official policy or position of the Department of Defense or the U.S. Government. Figure 2: Steps Leading to an Internet Purchase IMA EDUCATIONAL CASE JOUANAL 3 VOL. 8, ND. 3, ART. 2, SEPTEMBER 2015 Table 1: Hula Island Income Statement-Entire Year Ended May 2015