HUMAN COMMUNICATION BY SUSAN AND STANLEY, please answer all the questions:

From chapter 10 & 11 "Mass Communication" and "Media Literacy"

1) How has concentration of ownership in the media industry affected the mass communication process? What are the possible dangers of increased concentration for the media industries and their audiences? Is there a possible up-side to concentration of ownership? Please offer example throughout.

2) Define and distinguish between preferred reading and negotiated reading. offer how a single piece of content can produce both types.