Humor is often used in advertising to attract attention and to generate a positive reaction to the message. In the communication model we covered in class, the creation of the ad represents the stage. translation message selection verbalization encoding ad design The shampoo brand Pattern by Tracee Ellis Ross is available through the brand's own website, as well as both online and in-store at Target, Sephora, and Ulta. However, you will not find the brand at CVS or Jewel Osco even though these retailers sell shampoo. Which distribution channel strategy is used for Pattern shampoo? Omnichannel strategy with exclusive distribution Intensive distribution with multiple channels Single channel strategy and niche distribution Multiple channel strategy and selective distribution Direct channel strategy with undifferentiated distribution The purpose of a pull advertising strategy is to make sure retailers know the product exists provide multiple USPS maximize media space maximize the amount of earned media create consumer demand for a product Many online retailers offer generous return policies and make it easy for consumers to return products that don't work out. One of the consquences of such a strategy is that order fulfillment becomes more complicated an increased need for reverse logistics that product sources becomes more expensive consumers will avoid online shopping a decrease in the amount of returned products Which of the following promotional tools would be your best option for encouraging product trial of a new brand of granola bars? TV advertising Billboard advertising Sampling Public relations Personal selling