Question
Humour is one of the most popular appeals in marketing communications. Define humour appeals in marketing. Then critically evaluate the use of humour appeals in
Humour is one of the most popular appeals in marketing communications. Define humour appeals in marketing. Then critically evaluate the use of humour appeals in a campaign that is trying to teach/raise awareness about serious issues. Serious issues may include drug driving, sexual consent or undergoing a cancer health check. Give examples for this issues.
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
