Hundreds of thousands of babies are born in Australia each year and parents look for products that make taking care of baby easier and less stressful. Owlet manufactures wearable technology that monitors a baby's heart rate and oxygen levels. The Owlet Smart Sock is worn on the baby's foot, and sensors send regular updates to an iPhone app. Combined with the Owlet camera and microphone, parents have a complete baby monitoring system. Despite medical experts warning parents that using this device will not reduce the risk of their child dying from Sudden Infant Death Syndrome (SIDS)' and Owlet carefully cautioning that their product is not a medical device, reviews from parents highlight the reassurance they feel using the technology