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Hurley and Evangeline is a clothing company specializing in unique ready-to-wear fashions made from 100% recyclable materials. Having just implemented a CRM system, it was
Hurley and Evangeline is a clothing company specializing in unique ready-to-wear fashions made from 100% recyclable materials. Having just implemented a CRM system, it was recently discovered that the majority of Hurley and Evangeline customers are primarily located in the greater Vancouver region. Most customers are between the ages of 24 and 30 and have at least a post-secondary education. What is the next stage of the CRM cycle? Identify customer relationships. Understand the interactions with current customers. Store and integrate customer data by using information technology. Capture relevant data on interactions
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