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Hurte - Paroxysm Products, Inc. ( B ) . Hurte - Paroxysm Products, Inc. ( HP ) of the United States, exports computer printers to
HurteParoxysm Products, Inc. B HurteParoxysm Products, Inc. HP of the United States, exports computer printers to Brazil, whose currency, the reais BRL has been trading at BRLUSD Exports to Brazil are currently printers per year at the reaisequivalent of $ each. A rumor exists that the reais will be devalued against the dollar to BRL within two weeks by the Brazilian government. Should the devaluation take place, the reais is expected to remain unchanged for another decade.
Accepting this forecast as given, HP faces a pricing decision that must be made before any actual devaluation: HP may either maintain the same reais price and, in effect, sell for fewer dollars, in which case Brazilian volume will not change, or maintain the same dollar price, raise the reais price in Brazil to compensate for the devaluation, and experience a drop in volume. Direct costs in the United States are of the US sales price.
HP also believes that if it maintains the same price in Brazilian reais as a permanent policy, volume will increase at per annum through year six, costs will not change. At the end of six years, HPs patent expires and it will no longer export to Brazil. After the reais is devalued to BRL USD no further devaluation is expected. If HP raises the price in reais so as to maintain its dollar price, volume will increase at only per annum through year six, starting from the lower initial base of units. Again, dollar costs will not change, and at the end of six years, HP will stop exporting to Brazil. HPs weighted average cost of capital is Given these considerations, what do you recommend for HPs pricing policy? Justify your recommendation.
CASE
If HP maintains the same reais price and in effect sells for fewer dollars, the annual sales price per unit is equal to $$ The direct cost per unit is of the sales, or $$ Calculate the gross profits for years through in the following table: Round to the nearest dollar.
tableCase Year Year Year Year Year Year Sales volume unitsSales price per unit,$$$Total sales revenueDirect cost per unit,$$$Total direct costsGross profits,,,,,,,,
If HPs weighted average cost of capital is what is the cumulative present value of the firm's gross margin?
Round to the nearest dollar.
CASE
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