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HUT sells board games, including one known as 'Housopoly'. Housopoly was once one of the most popular board games that HUT sold, but it has
HUT sells board games, including one known as 'Housopoly'. Housopoly was once one of the most popular board games that HUT sold, but it has recently entered a period of decline. HUT has therefore updated the packaging of the board game, as well as slightly reducing its selling price According to Ansoff's product/market matrix, which of the following strategies has HUT adopted? a. Product development. b. Market penetration. c. Market development. d. Diversification
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