Hw - 4 / CH. 9 - Timing of communications involves three different schedules: continuous, flighting, and pulsating. For each, describe a sports product that would use that type of scheduling. Characteristics of the three scheduling approaches should be considered. For example, flighting schedule is appropriate when a product has seasonal or short-term demand among consumers. So, a three-day auto racing event is best served by a short term communications schedule given the limited availability to consume the event