Hya had just taken over his family's business after spending ten years in the marketing department of a large corporation. He met with a representative from one of his firm's biggest customers, who told him, $"$We should think about how we can make the pie bigger rather than fighting over the size of the slices." He had expected a more cutthroat approach rather than this call for a:

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Multiple Choice

partnering relationship

common marketing system

linked supply chain

shared mission statement.

corporate vertical marketing system.