HYMER HINUI. (The following information applies to the questions displayed below.) Simon Company's year-end balance sheets follow. 2017 2016 2015 At December 31 Assets Cash Accounts receivable, net Merchandise inventory Prepaid expenses Plant assets, net Total assets Liabilities and Equity Accounts payable Long-term notes payable secured by mortgages on plant assets Common stock, $10 par value Retained earnings Total liabilities and equity $ 31,600 $ 35,750 $ 37,600 88,400 62,000 49,500 112,000 81,000 53,500 10,250 9,500 5,100 278,000 248,500 230,000 $520,250 $436,750 $ 375,700 $129,600 $ 74,750 $ 51,200 96,500 98,750 81,000 161,500 161,500 161,500 132,650 101,750 82,000 $520,250 $436,750 $375,700 The company's income statements for the years ended December 31, 2017 and 2016, follow. For Year Ended December 31 Sales Cost of goods sold Other operating expenses Interest expense Income taxes Total costs and expenses Net income Earnings per share 2017 $665,000 $412,300 199,500 11,300 9,600 632,700 $ 32,300 $ 2.00 2016 $570,000 $359,100 136,800 13,500 8,825 518,225 $ 51,775 3.21 Evaluate the company's efficiency and profitability by computing the following for 2017 and 2016. (1) Profit margin ratio. Profit Margin Ratio 1 Choose Denominator: Choose Numerator: / Profit Margin Ratio Profit margin ratio % % 2017 / = 2016 1 (2) Total asset turnover. Choose Numerator: Total Asset Turnover 1 Choose Denominator: 1 = = Total Asset Turnover Total asset turnover times times 2017 2016 I (3) Return on total assets. Choose Numerator: Return On Total Assets Choose Denominator: / = Return On Total Assets Return on total assets % 2017 1 = 2016 1 11 %