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Hyperion, Inc. currently sells its latest high - speed colour printer, the Hyper 5 0 0 , for $ 3 4 7 . It plans

Hyperion, Inc. currently sells its latest high-speed colour printer, the Hyper 500, for $347. It plans to lower the price to $297 next year. Its cost of goods sold for the Hyper 500 is $198 per unit, and
this year's sales are expected to be 16,000 units.
a. Suppose that, if Hyperion drops the price to $297 immediately, it can increase this year's sales by 27% to 20,320 units. What would be the incremental impact on this year's EBIT of such a
price drop?
b. Suppose that, for each printer sold, Hyperion expects additional sales of $73 per year on ink cartridges for the three years, and Hyperion has a gross profit margin of 70% on ink cartridges. What
is the incremental impact on EBIT for the next three years of a price drop this year?
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