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Hyperion, Inc. currently sells its latest high-speed colour printer, the Hyper 500 , for $358. It plans to lower the price to $307 next year.

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Hyperion, Inc. currently sells its latest high-speed colour printer, the Hyper 500 , for $358. It plans to lower the price to $307 next year. Its cost of goods sold for the Hyper 500 is $205 per unit, and this year's sales are expected to be 21,000 units. a. Suppose that, if Hyperion drops the price to $307 immediately, it can increase this year's sales by 21% to 25,410 units. What would be the incremental impact on this year's EBIT of such a price drop? b. Suppose that, for each printer sold, Hyperion expects additional sales of $76 per year on ink cartridges for the three years, and Hyperion has a gross profit margin of 60% on ink cartridges. What is the incremental impact on EBIT for the next three years of a price drop this year? a. Suppose that, if Hyperion drops the price to $307 immediately, it can increase this year's sales by 21% to 25,410 units. What would be the incremental impact on this year's EBIT of such a price drop? The change in EBIT will be $ (Round to the nearest dollar.) Hyperion, Inc. currently sells its latest high-speed colour printer, the Hyper 500 , for $358. It plans to lower the price to $307 next year. Its cost of goods sold for the Hyper 500 is $205 per unit, and this year's sales are expected to be 21,000 units. a. Suppose that, if Hyperion drops the price to $307 immediately, it can increase this year's sales by 21% to 25,410 units. What would be the incremental impact on this year's EBIT of such a price drop? b. Suppose that, for each printer sold, Hyperion expects additional sales of $76 per year on ink cartridges for the three years, and Hyperion has a gross profit margin of 60% on ink cartridges. What is the incremental impact on EBIT for the next three years of a price drop this year? a. Suppose that, if Hyperion drops the price to $307 immediately, it can increase this year's sales by 21% to 25,410 units. What would be the incremental impact on this year's EBIT of such a price drop? The change in EBIT will be $ (Round to the nearest dollar.)

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