Hypothetical Case:

APPLE is considering the launch of a virtual platform to conduct meetings and conferences.

With regards to this new product/serivce, you are required to do both of the following:

I. Define your target market. Explain the characteristics of this target market in detail. (Refer to prior discussion posts and chapter resources)

Make sure you give a complete description of your target market: Demographics, Geography, Psychographics (also, their miracles and miseries).