Hypothetical:Imagine that you are required to come up with a marketing concept for a private jet company as part of your marketing class.

You work really hard on this project and did a great job presenting your project to the class. At the presentation, members of the company are present because they are friends with the professor and you see them take notes when the professor is not looking.

Six months later, you see your campaign implemented by that same company when you see a commercial you proposed air during the Super Bowl.

No one ever contacted you to ask your permission.

Do you think this is fair? Should you have been compensated?

What do you think can be done to protect your work?