Question
i) A publishers average price for a high school Math Workbook is $25 and in 2014 they sold 14,500 copies of this book. If the
i) A publishers average price for a high school Math Workbook is $25 and in 2014 they sold 14,500 copies of this book. If the total value of the market for similar books was $10,573,000 in Canada in that year, then how large is this publishers market share by Total Revenue?
ii) How large is the publishers market share in units, if 391,593 total copies of the Math Workbook were sold in Canada in 2014?
d) The GRP for a TV commercial that reaches 95% of the target market is 425. What is the frequency?
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Financial Accounting A Focus On Interpretation And Analysis
Authors: Richard F Kochanek, A Douglas Hillman
7th Edition
1111061750, 9781111061753
