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I already solved question 15-40. I need help with 15-41. 15-41. MARKET-SHARE AND MARKET-SIZE VARIANCES (CONTINUATION OF 15-40). The Robin's Basket's senior vice president of
I already solved question 15-40. I need help with 15-41. 15-41. MARKET-SHARE AND MARKET-SIZE VARIANCES (CONTINUATION OF 15-40). The Robin's Basket's senior vice president of marketing prepared her budget at the beginning of the third quarter assuming a 10% market share based on a budgeted market size of 1,000,000 pints in August. However, actual market size in August was 1,250,000 pints. Required 1. Calculate the marke-share and market-size variances for the Robin's Basket in August 2020 (calculate all variances in terms of contribution margins). 2. Explain what happened based on the market-share and market-size variances. Budget for August 2020 \begin{tabular}{lcccc} & Selling Price per Pint & Variable Cost per Pint & Contribution Margin per Pint & Sales Volume in Pints \\ \hline Mint chocolate chip & $9.00 & $4.80 & $4.20 & 35,000 \\ Vanilla & 9.00 & 3.20 & 5.80 & 45,000 \\ Rum raisin & 9.00 & 5.00 & 4.00 & 20,000 \\ & & & & 100,000 \\ \hline \end{tabular} Actual for August 2020 \begin{tabular}{cccc} Selling Price per & Variable Cost Pint & Contribution per Pint & Sales Volume in per Pint Pints \\ \hline$9.00 & $4.60 & $4.40 & 33,750 \\ 9.00 & 3.25 & 5.75 & 56,250 \\ 9.00 & 5.15 & 3.85 & 22,500 \\ \hline \end{tabular}
I already solved question 15-40. I need help with 15-41.
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