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I am a member of the American Marketing Association (marketing professional association) and, when I attend the AMA Conferences, nationally or internationally, I usually use
I am a member of the American Marketing Association (marketing professional association) and, when I attend the AMA Conferences, nationally or internationally, I usually use the hotels recommended by AMA. Thus, I am highly influenced by this..... O nonaspirational reference group indirect aspirational reference group direct aspirational reference group indirect nonaspirational reference group secondary membership reference group
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