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I am doing a microeconomics research paper on Samuel Adams Beer. I need help explaining the determinants of market demand and how they relate to

I am doing a microeconomics research paper on Samuel Adams Beer. I need help explaining the determinants of market demand and how they relate to Samuel Adams. Income, Price of related goods, Tastes, Population and Demographics, and Expected future prices. On the supply side, determinants of supply: input costs, technological improvement, prices of substitutes, number of firms in the market, and expected future prices

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