I am doing a strategic management case study on Papa John's Pizza. Here is their income statement and balance sheet. The company is a product differentiator, which prides itself on "better inredients, better pizza." However, "the U.S. Pizza industry had matured and the most significant growth opportunities were beyond U.S. borders." The pizza sector is also highly concentrated (with a C4 of 88%.) Papa Johns operating profit margin declined 16 percent between 2009 - 2012. But, during the same time, return on assets rose 3 percent.

Here are their strategic options: international market expansion, increased domestic market penetration, related diversification (strategic acquisitions)

QUESTION: What does the balance sheet and income statement say about their weaknesses, strengths, financial trends, opportunities, threats? (if any apply)

In millions of USD (except for per share items) Selling/General/Admin Expenses, Total Interest Expense (Income Net Operating Other Operating Expenses, Total Net Income Before Extra Items Income Available to Common Excl. Extra Items Income Available to Common Incl Extra Items Diluted EPS Excluding Extraondinary Items Accounts Receivable Trade, Net Total Deficit) In millions of USD (except for per share items) Selling/General/Admin Expenses, Total Interest Expense (Income Net Operating Other Operating Expenses, Total Net Income Before Extra Items Income Available to Common Excl. Extra Items Income Available to Common Incl Extra Items Diluted EPS Excluding Extraondinary Items Accounts Receivable Trade, Net Total Deficit)