I am having a bit of a struggle with this part. Please, help. Thank you. a.A short background on each company, Apple and Samsung, the industry and the market in which they operate (growing, declining, etc.).This should be no more than one to one and a half pages for both companies in total and can be a part of your introduction.

b.After concluding your research about each company and reviewing their annual report, discuss what non-financial criteria you would consider when choosing between these two investment options? Support your conclusions, why or why not?