I am interested in knowing if increasing the number of versions of a product available to consumers decreasing their likelihood of purchasing any version of a product. (Ex. The more versions of cereal available in a cereal aisle, the less likely a shopper is to buy cereal).

Who could care about this problem?

Why would they?

Is the statement valid?

What additional information do you need to evaluate the problem statement?

What data would you need to collect in order to solve the problem? Is it realistic?

What population would you study, and what would be an appropriate sample size?

What measures (central tendency, range, etc.) or tests (confidence intervals, hypothesis tests, etc.) would you suggest using?

What could be the confounding variables?

What would be the goal conclusion you could draw? How generalizable would you want the solution to be?

How confident do you believe you need to be in your answers?

What method would you use to communicate your results (graphs, table, etc.)

What would be your concerns? What would you do that would make your conclusions stronger? What would you do to make your conclusions weaker?