Question
I am looking on help with the following paper. It has to be submitted on Sunday so I don't have a lot of time. It
I am looking on help with the following paper. It has to be submitted on Sunday so I don't have a lot of time. It can be on any type of research problem. I am looking for a good research problem topic that can be used to answer the following requirements.
MT355M3-3:Design appropriate data collection methods.
Marketing researchers must become highly skilled at designing appropriate methods of data collection, especially when it comes to designing a data collection methodology and developing survey questions used in the construction of a data collection form.
In Part 1 of this Assessment, you will demonstrate your ability to design a data collection methodology using the knowledge obtained from Chapters 6 and 7 in your textbook.
In Part 2 of this Assessment, you will demonstrate your ability to develop a viable research study questionnaire using the knowledge you obtain from Chapter 8 in your textbook. Be sure to conduct additional research to learn best practices used in marketing research questionnaire development.
Directions for completing this Assessment
While completing this Assessment, it is essential that you consider the ethics behind your data collection methodology in Part 1, and in every question you develop in Part 2. Always consider the validity of your questions before making them ready for data collection.
Part 1: Situation Analysis Research Problem Defined
It is essential for marketing researchers to develop an ability to design appropriate data collection methods. Follow the theoretical and conceptual methods you learned about in Chapters 6 and 7 in theEssentials of Marketing Researchtextbook.
Using theRandom Scenario Generator (RSG), select a scenario for your Assessment. The RSG will prompt you to select 1 of the 3 options for each of the variables. Once you have selected from each variable category, the resulting scenario is to be the basis for your work on this Assessment. Each student's scenario will be documented.
Part 1 will include:
- Informative essay to define a research problem.
- Secondary research to support the need for a study (minimum of three academic resources) and how this research will be useful in solving the research problem.
- Discussion of the sampling design chosen to conduct the research and explanation of how you will choose your sample and collect your data.
- Survey validation methods.
- Scales used in data collection.
Part 2: Research Survey Design
Part 2 will include the following sections:
- Include a brief description of the seven steps in the questionnaire design and a 10-question market research survey based on your scenario generated though the RSG.
- Confirm the Research Objectives
- Select the Appropriate Data Collection method (Summary from Part 1)
- Develop the Questions and Scaling (Develop 10 Questions)
- Create three open-ended questions
- Create three closed-ended questions
- Create four scaled response questions
- Determine the Layout and Evaluation Questionnaire
- Obtain the initial Client Approval (Explain how you will do it!
- Pretest, Revise, and Finalize the Questionnaire (Explain what you will do to this and why this is important.)
- Implement the Survey (What is the schedule for implementation and who will do it?)
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