Question
I am lost for the capstone project and would like the best chance on winning it. I'm on round 3 and am currently in third
I am lost for the capstone project and would like the best chance on winning it. I'm on round 3 and am currently in third place. We have a new product called Act and it hasn't made an impact yet. I need help for R and D, marketing, and production. I will attach the current numbers from round 2 and would appreciate it if you filled in what you would put in for round 3 (price, promo budget, sales budget, your forecast, performance, size, MTBF, production schedule, rating, buy/sell capacity). If you can explain how/why you picked the numbers your did that would be amazing too. Please help us win
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(Above pic is round 2 information)
Production Perceptual Map (at end of this year) (i) \begin{tabular}{ll} & Andrews \\ \hline ROS & 4.24% \\ \hline Asset Turnover & 1.03 \\ \hline ROA & 4.36% \\ \hline Leverage & 1.80 \\ \hline ROE & 7.84% \\ \hline Emergency Loans & $0 \\ \hline Sales & $110,977,232 \\ \hline Variable Costs & $77,467,862 \\ \hline SGA & $13,177,358 \\ \hline EBIT & $12,745,345 \\ \hline Profit & $4,709,879 \\ \hline Cumulative Profit & $16,327,678 \\ \hline Stock Price & $44.53 \\ \hline Market Capitalization & $89,069,232 \\ \hline S\&P Rating & BB \\ \hline Working Capital & $34,137,678 \\ \hline Days of Working Capital & 112.3 \\ \hline Free Cash Flow & $12,909,599 \\ \hline Plant and Equipment & $113,800,000 \\ \hline Total Assets & $108,136,563 \\ \hline Plant Utilization & 79.50% \\ \hline Traditional Segment Share & 11.33% \\ \hline Low End Segment Share & 17.56% \\ \hline High End Segment Share & 11.35% \\ \hline Performance Segment Share & 16.78% \\ \hline Size Segment Share & 15.14% \\ \hline Overall Market Share & 14.61% \\ \hline Complement & 701 \\ \hline Overtime & 0.00% \\ \hline Turnover Rate & 10.00% \\ \hline Productivity Index & 100.00% \\ \hline \end{tabular} Production Perceptual Map (at end of this year) (i) \begin{tabular}{ll} & Andrews \\ \hline ROS & 4.24% \\ \hline Asset Turnover & 1.03 \\ \hline ROA & 4.36% \\ \hline Leverage & 1.80 \\ \hline ROE & 7.84% \\ \hline Emergency Loans & $0 \\ \hline Sales & $110,977,232 \\ \hline Variable Costs & $77,467,862 \\ \hline SGA & $13,177,358 \\ \hline EBIT & $12,745,345 \\ \hline Profit & $4,709,879 \\ \hline Cumulative Profit & $16,327,678 \\ \hline Stock Price & $44.53 \\ \hline Market Capitalization & $89,069,232 \\ \hline S\&P Rating & BB \\ \hline Working Capital & $34,137,678 \\ \hline Days of Working Capital & 112.3 \\ \hline Free Cash Flow & $12,909,599 \\ \hline Plant and Equipment & $113,800,000 \\ \hline Total Assets & $108,136,563 \\ \hline Plant Utilization & 79.50% \\ \hline Traditional Segment Share & 11.33% \\ \hline Low End Segment Share & 17.56% \\ \hline High End Segment Share & 11.35% \\ \hline Performance Segment Share & 16.78% \\ \hline Size Segment Share & 15.14% \\ \hline Overall Market Share & 14.61% \\ \hline Complement & 701 \\ \hline Overtime & 0.00% \\ \hline Turnover Rate & 10.00% \\ \hline Productivity Index & 100.00% \\ \hline \end{tabular}Step by Step Solution
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