I am making a marketing plan and my product is the HP reverb g2 VR headset. I need help with the Budgets

• What is your marketing budget for this plan?
• Calculate first year retail goal
• Price per unit
• Break-even analysis and calculation

and the Action programs and Control topics

This is an example of the 3 topics

Action Programs

NutriWater will be introduced in February. The following are summaries of action programs that will be used during the first six months of the year to achieve the stated objectives.

• January: Chill Beverage representatives will work with both independent distributors and retailers to educate them on the trade promotional campaign, incentives, and advantages for selling NutriWater. Representatives will also ensure that distributors and retailers are educated on product features and benefits as well as instructions for displaying point-of-purchase materials and coolers. The brand website and other sites such as Facebook will present teaser information about the product as well as availability dates and locations. Buzz will be enhanced by providing product samples to selected product reviewers, opinion leaders, influential bloggers, and celebrities.

• February:On the date of availability, product coolers and point-of-purchase displays will be placed in retail locations. The full brand website and social network campaign will launch with full efforts on Facebook, Twitter, Instagram, and Snapchat. This campaign will drive the Expect more slogan as well as illustrate the ways that NutriWater delivers more than expected on product features, desirable benefits, and values by donating to Vitamin Angels and the social cause of battling vitamin deficiency in children.

• March: To enhance the online and social marketing campaign, location-based services Foursquare and Facebook Location Services will be employed to drive traffic to retailers. Point-of-purchase displays and signage will be updated to support these efforts and to continue supporting retailers. The message of this campaign will focus on all aspects of Expect more.

• April: A mobile ad campaign will provide additional support, driving traffic to the brand website and social network sites as well as driving traffic to retailers.

• May: A trade sales contest will offer additional incentives and prizes to the distributors and retailers that sell the most NutriWater during a four-week period.

• June: An event marketing campaign will mobilize a team of NutriWater representatives in NutriWater RVs to concerts and sports events. This will provide additional visibility for the brand as well as giving customers and potential customers the opportunity to sample products.

A2.2: Sample Marketing Plan: Chill Beverage Company Q W 567 Budgets Chill Beverage has set a first-year retail sales goal of $50 million with a projected average retail price of $1.89 per unit for a total of 26,455,026 units sold. With an average wholesale price of 95 cents per unit, this provides revenues of $25.1 million. Chill Beverage expects to break even during the final quarter of the first year. A break-even analysis assumes per-unit wholesale revenue of 95 cents per unit, a variable cost per unit of 22 cents, and estimated first-year fixed costs of $12,500,000. Based on these assumptions, the break-even calculation is: $12,500,000 $0.95/unit $0.22/unit 17, 123, 287 A2.2: Sample Marketing Plan: Chill Beverage Company Q Controls Chill Beverage is planning tight control measures to closely monitor product quality, brand awareness, brand image, and customer satisfaction. This will enable the company to react quickly in correcting any problems that may occur. Other early warning signals that will be monitored for signs of deviation from the plan include monthly sales (by segment and channel) and monthly expenses. Given the market's volatility, contingency plans are also in place to address fast-moving environmental changes such as shifting consumer preferences, new products, and new competition. Sources: "Bottled Water Holds Steady at No. 1," Beverage Industry, July 2018, p. SOI 15; "Global Flavored and Functional Water Market: Growing Incidence of Obesity to Stimulate Growth," Transparency Market Research, June 2017, www.transparencymarketresearch.com/pressrelease/flavored-functional-water.htm; Jeff Beer, "Propel Water's New Brand Strategy Is Hyping Its Gatorade Roots," Fast Company, March 29, 2018, www.fastcompany.com/40551566/propel-waters-new-brand-strategy-is-hyping-its- gatorade-roots; and product and market information obtained from http://vitaminwater.com, http://propelwater.com, and http:/estle- watersna.com, July 2018. 568 A2.2: Sample Marketing Plan: Chill Beverage Company Q W 567 Budgets Chill Beverage has set a first-year retail sales goal of $50 million with a projected average retail price of $1.89 per unit for a total of 26,455,026 units sold. With an average wholesale price of 95 cents per unit, this provides revenues of $25.1 million. Chill Beverage expects to break even during the final quarter of the first year. A break-even analysis assumes per-unit wholesale revenue of 95 cents per unit, a variable cost per unit of 22 cents, and estimated first-year fixed costs of $12,500,000. Based on these assumptions, the break-even calculation is: $12,500,000 $0.95/unit $0.22/unit 17, 123, 287 A2.2: Sample Marketing Plan: Chill Beverage Company Q Controls Chill Beverage is planning tight control measures to closely monitor product quality, brand awareness, brand image, and customer satisfaction. This will enable the company to react quickly in correcting any problems that may occur. Other early warning signals that will be monitored for signs of deviation from the plan include monthly sales (by segment and channel) and monthly expenses. Given the market's volatility, contingency plans are also in place to address fast-moving environmental changes such as shifting consumer preferences, new products, and new competition. Sources: "Bottled Water Holds Steady at No. 1," Beverage Industry, July 2018, p. SOI 15; "Global Flavored and Functional Water Market: Growing Incidence of Obesity to Stimulate Growth," Transparency Market Research, June 2017, www.transparencymarketresearch.com/pressrelease/flavored-functional-water.htm; Jeff Beer, "Propel Water's New Brand Strategy Is Hyping Its Gatorade Roots," Fast Company, March 29, 2018, www.fastcompany.com/40551566/propel-waters-new-brand-strategy-is-hyping-its- gatorade-roots; and product and market information obtained from http://vitaminwater.com, http://propelwater.com, and http:/estle- watersna.com, July 2018. 568