I am not loyal to one toothpaste brand because they all offer the same product with a different name. I prefer to buy one. Recently I have seen toothpaste marketed online as zero waste and comes in capsule form. For texture and taste reasons, this is more of a gel, not cinnamon or orange flavored. If this becomes popular, it could help reduce waste associated with the one-time use of plastics. I need some help trying to reply. I, too, am not loyal to any brand of toothpaste; sometimes, I get whatever is on sale; my favorite brand would is Listerine toothpaste,