I am studying Bachelor of Business Administration. My question is from a course unit called Principles Of Marketing.

I have a challenge in understanding the topic of THE MARKETING ENVIRONMENT. Especially what belongs to INTERNAL ENVIRONMENT and what belongs to EXTERNAL ENVIRONMENT (How to differentiate between Internal Environment And External Environmental). And also most especially how to differentiate between MICROENVIRONMENT and MACRO ENVIRONMENT, which one between micro and macro environment belongs to Internal Environment and External Environment?

And also how to answer essay questions like these.

1. Explain the marketing environment.

2. Explain the external environment.

3. Explain the external factors.

4. Explain the internal environment.