"I am the I in Ethics" is a slogan that represents:

a$.$ How important individual character, actions and decisions, consideration of relationships, and resulting consequences of actions and decisions are to any organization

b$.$ A reflection of the acceptance of personal responsibility for developing ethical character traits, ethical behaviors, and actively seeking beneficial consequences for all stakeholders

c$.$ Just a catchy phrase to put a spotlight on ethics in business

d$.$ Both A and $B$