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I am trying to create a powerpoint presentation about how I can use accounting concepts to create recommendations for a company to increase salesrevenue increase

I am trying to create a powerpoint presentation about how I can use accounting concepts to create recommendations for a company to increase salesrevenue increase profitability. The company that I am creating the powerpoint for is a demolition company. My two recommendations that I have come up with are increasing margins and controlling expenses. I said that lowering rent expense and cutting back on wages would help increase revenue. I am stuck now because I am unsure of how these relate to any accounting concepts. Can you please help me relate my recommendations to an accounting concept.

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