I appreciate it if you could work on this....

Question: In making the decision to hire or not hire a specific Marketing Research Firm, the Client typically tries to be as objective as possible in evaluating the firms under consideration.However, there is a subjective factor that comes into the decision and for practical purposes, that can be defined as "Chemistry."In your own words, what is "Chemistry" and what factors would you look for to determine if there is "Chemistry" between a Client and a Research Firm?

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