(i) Begin by using the market share goals identified in Assignment 8 when you addressed themethod of entry into your foreign (distribution) market. If you did not indicate a market share goal, please go back to that assignment now and decide on a market share goal that is consistent with your method of entry.

(ii) Determine the size of your target market e.g. population in your distribution company or number of companies

(iii) Determine the number of people / companies who will be buying your product and the quantities they are expected to buy. Make an intelligent guess since you are not a marketing expert, but rather a logistics professional. The projection does not have to accurate, but it must be reasonable. For example, if you are selling an industrial good, you will need to consider the number of industrial customers such as factories, distributors etc. that are in the market to buy your product. If you are selling a consumer good, you will need to research the total market size and then determine the percentage of the market that you can service. This will be your target market.

(iv) Based on the market share goals you decided in assignment 8, determine the number of customers you will be selling to in the target market. Estimate the number of customers in the market and the percentage of customers that you can reasonably reach.

(v) make a forecast based on estimated weekly demand in the units that you indicated on the product sheet cell B10. Enter the data into the spreadsheet provided. The spreadsheet will calculate your EOQ quantities based on the data entered.

B.Determining 20' and 40' Container Quantities

You will need to find out how much of your product can be packed into a 20' container, 40' container, 40' high cube container, and / orother container (such as bulk tankers).

Use the package dimensions provided by the supplier or your best estimate to determine the quantity of product that can fit into each container size. In determining shipment quantities, keep in mind weight / volume restrictions.

If your product can be shipped in a container, you should find out the quantity that can fit in all three container sizes. If your product cannot be shipped in a container, you should find out the quantity that can fit in the appropriate tanker etc.

Please use the resources provided to determine quantities that can be stuffed into the containers.

Enter the data into the appropriate fields in the spreadsheet provided.

Discuss the following:

1. How you prepared your 12-month forecast (Explain your logic and show your calculations)
2. The variability expected in customer demand during the 12-month period andthe impact on supply planning and safety stock
3. Potential shipment sizes e.g. EOQ and other