I Can't Believe It's Gelatin operates several stores in a major metropolitan city and its suburbs. Its budget and operating data for 2006 follow:

Budgeted Data for 2020Actual Operating Results it 2020

SellingVariableSellingVariable

Price perCosts perPrice perCosts per

FlavourGallonsGallonGallonGallonsGallonGallon

Vanilla250,000$1.20$0.50180,000$1.00$0.45

Chocolate300,0001.500.60270.0001.350.50

Strawberry200,0001.800.70330,0002.000.75

Anchovy50,0002.501.00180,0003.001.20

Required:

1. The total market for ice cream, yogurt, and gelatin was expected to be 10 million

gallons. The industry group for the area reported that 9,600,000 gallons were sold for

the year. Compute the market size and market Share variances for I Can't Believe It's

Gelatin