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Assignment: ATH Part III: Push to Profitability: 2013.

1.Now you are sitting at the end of 2013 and trying to figure out how to save the company and make the FDA happy. What does your action plan for 2014 and 2015 look like?Submit a memo that details your responses.

2.ReadHBS ATH Technologies Inc. Case Packpages 8-11,Part IV: Refocus on Process: 2014-2015. Submit a memo that details your responses to the questions onpage 11of the case.

1. Why did senior managers introduce a vision and belief statement?
2. Why did managers at ATH Technologies change their performance measures?
3. John Frost includes both process and output measures. Why? What is he trying to accomplish?
4. He also includes ration and ordinal measures. What are the advantages and problems of each type?
5. Why did John Frost include departmental performance in the bonus scheme?
6. What are the risk for ATH Technologies going forward? How should these risks be monitored and controlled?