I can't figure out why my assets don't equal my liabilities + owners equity. for some reason when I have 1 entry for common shares (100,000) and 1 entry for investment ($100,000) -- both in owners equity -- my assets now somehow equal my liabilities + owners equity but I know I've made a double entry. Please help!

The only relevant pages are Balance Sheet, Income Statement and Cash Flow.

Customer Projections Fiscal 2017 Month Site Traffic Market Share (of 132M ER Patients) Hits/Month Growth Rate Conversion Rate Refund Rate Purchases Refunds 123 19,702 0.18% 5.0% 10.0% 2% 1,970 4 20,687 0.19% 5.0% 10.0% 2% 2,068 5 21,721 0.20% 5.0% 10.0% 2% 2,172 6 22,807 0.21% 5.0% 10.0% 2% 2,280 7 23,947 0.22% 5.0% 10.0% 2% 2,394 8 25,144 0.23% 5.0% 10.0% 2% 2,514 9 26,401 0.24% 5.0% 10.0% 2% 2,640 10 27,721 0.25% 5.0% 10.0% 2% 2,772 11 29,107 0.26% 5.0% 10.0% 2% 2,910 12 30,562 247,799 0.28% 2.25% 5.0% 10.0% 2% 3,056 24,776 197 206 217 228 239 251 264 277 291 305 2,475 Fiscal 2018 Month 1 2 3 4 5 6 7 8 9 10 11 12 Site Traffic Market Share (of 132M ER Patients) Hits/Month Growth Rate Conversion Rate Refund Rate Purchases Refunds 32,090 0.29% 5.0% 10.0% 2% 3,209 33,694 0.31% 5.0% 10.0% 2% 3,369 35,378 0.32% 5.0% 10.0% 2% 3,537 37,146 0.34% 5.0% 10.0% 2% 3,714 39,003 0.35% 5.0% 10.0% 2% 3,900 40,953 0.37% 5.0% 10.0% 2% 4,095 43,000 0.39% 5.0% 10.0% 2% 4,300 45,150 0.41% 5.0% 10.0% 2% 4,515 47,407 0.43% 5.0% 10.0% 2% 4,740 49,777 0.45% 5.0% 10.0% 2% 4,977 52,265 0.48% 5.0% 10.0% 2% 5,226 54,878 0.50% 5.0% 10.0% 2% 5,487 510,741 4.64% 51069 320 336 353 371 390 409 430 451 474 497 522 548 5101 Site Traffic Market Share (of 132M ER Patients) Hits/Month Growth Rate Conversion Rate Refund Rate Purchases Refunds 57,621 0.52% 5.0% 10.0% 2% 5,762 60,502 0.55% 5.0% 10.0% 2% 6,050 63,527 0.58% 5.0% 10.0% 2% 6,352 66,703 0.61% 5.0% 10.0% 2% 6,670 70,038 0.64% 5.0% 10.0% 2% 7,003 73,539 0.67% 5.0% 10.0% 2% 7,353 77,215 0.70% 5.0% 10.0% 2% 7,721 81,075 0.74% 5.0% 10.0% 2% 8,107 85,128 0.77% 5.0% 10.0% 2% 8,512 89,384 0.81% 5.0% 10.0% 2% 8,938 93,853 0.85% 5.0% 10.0% 2% 9,385 576 605 635 667 700 735 772 810 851 893 938 Fiscal 2019 Month 1 2 3 4 5 6 7 8 9 10 11 12 98,545 917,130.00 0.90% 8.34% 5.0% 10.0% 2% 9,854 91,707 985 9167 Revenue Projections Fiscal 2017 Month Purchases Refunds 123 1,970 4 2,068 5 2,172 6 2,280 7 2,394 8 2,514 9 2,640 10 2,772 11 2,910 12 3,056 24,776 Total Transactions - Gross Revenue 2,167 59,080 2,274 62,019 2,389 65,138 2,508 68,377 2,633 71,796 2,765 75,395 2,904 79,174 3,049 83,132 3,201 87,271 3,361 91,649 27,251 $ 743,032.24 Less: Refunds 5,908 6,178 6,508 6,838 7,168 7,527 7,917 8,307 8,727 9,147 -$ 74,225.25 Less: Payment Processing 2,363 2,481 2,606 2,735 2,872 3,016 3,167 3,326 3,491 3,666 -$ 29,723.77 Total Transactions Gross Revenue 3,529 96,238 3,705 101,036 3,890 106,075 4,085 111,383 4,290 116,961 4,504 122,809 4,730 128,957 4,966 135,405 5,214 142,153 5,474 149,260 5,748 156,728 6,035 164,555 56170 $ 1,531,559.31 Less: Refunds 9,597 10,077 10,586 11,126 11,696 12,266 12,896 13,525 14,215 14,905 15,655 16,435 -$ 152,978.99 Less: Payment Processing Net Revenue 3,850 82,791 4,042 86,918 4,243 91,245 4,456 95,801 4,679 100,586 4,913 105,630 5,159 110,903 5,417 116,463 5,687 122,251 5,971 128,384 6,270 134,803 6,583 141,538 -$ 61,267.48 $ 1,317,312.84 Gross Revenue 172,802 181,440 190,496 200,033 210,020 220,516 231,553 243,129 255,275 268,051 281,456 Less: Refunds 17,274 18,144 19,044 20,003 20,993 22,043 23,152 24,292 25,521 26,781 28,131 Less: Payment Processing Net Revenue 6,913 148,615 7,258 156,037 7,620 163,832 8,002 172,028 8,401 180,625 8,821 189,652 9,263 199,138 9,726 209,111 10,212 219,542 10,723 230,547 11,259 242,066 197 206 217 228 239 251 264 277 291 305 2,475 Net Revenue 50,809 53,360 56,025 58,804 61,756 64,851 68,089 71,499 75,053 78,836 $ 639,083.22 Fiscal 2018 Month Purchases 1 2 3 4 5 6 7 8 9 10 11 12 Refunds 3209 3369 3537 3714 3900 4095 4300 4515 4740 4977 5226 5487 51069 320 336 353 371 390 409 430 451 474 497 522 548 5101 Fiscal 2019 Month Purchases Refunds Total Transactions 1 2 3 4 5 6 7 8 9 10 11 5762 6050 6352 6670 7003 7353 7721 8107 8512 8938 9385 576 605 635 667 700 735 772 810 851 893 938 12 9854 91707 985 9,167 6,338 6,655 6,987 7,337 7,703 8,088 8,493 8,917 9,363 9,831 10,323 10,839 100,874 $ 295,521 2,750,292.93 -$ 29,540 274,918.33 -$ 11,822 110,020.89 254,159 $ 2,365,353.71 BillSave Projected Balance Sheet Assets Current Assets Cash Accounts receivable Prepaid Rent Total Current Assets Fixed Assets Office Furniture Less: Accumulated Depreciation Computer & Related Technology Equipment 2017 2018 744,094 0 0 744,094 1,530,560 0 0 1,530,560 2,963,268 0 Zero (Stripe payments arrive daily) 0 Paid at end of month 2,963,268 Less: Accumulated Depreciation Total Fixed Assets Total Assets 720 132 2,738 913 2,413 746,507 4,126 824 9,349 3,116 9,535 1,540,095 8,812 1,749 19,687 6,562 20,187 2,983,455 Liabilities and Owner's Equity Current Liabilities Accounts payable Income taxes payable Accrued salaries and wages Unearned revenue Total Current Liabilities 109,302 0 0 109,302 180,578 0 0 180,578 0 0 0 0 0 0 0 0 0 0 0 0 100,000 100,000 437,206 637,206 746,508 100,000 100,000 1,159,517 1,359,517 1,540,095 100,000 100,000 2,458,668 2,658,668 2,983,455 Long-Term Liabilities Long-term debt Deferred income tax Other Total Long Term Liabilities Owner's Equity Common Shares capital Retained earnings Total Shareholders Equity Total Liabilities and Shareholder's Equity 2019 Rogers & Amazon Paid Next Year 324,788 Income Tax Paid in Following Year 0 Employees paid on final day of each month 0 Stripe Payments Weekly 324,788 BillSave Cash Flow Statement For the Year Ending 12/31/2017 12/31/2018 12/31/2019 Cash at Beginning of Year Does $100K investment in year 1 go at 1,530,560 cash at beginning of year 100,000 744,094 743,032 1,531,559 2,750,293 37,525 0 2,738 720 35,000 5,360 7,400 2,000 814 0 3,433 74,225 29,724 544,094 131,650 33,900 6,611 3,406 120,000 21,640 13,200 15,000 1,139 109,302 75,000 152,979 61,267 786,466 215,650 33,900 10,338 4,686 240,000 28,900 21,000 96,000 1,595 180,578 100,000 274,918 110,021 1,432,708 Sale of property and equipment Collection of principal on loans Sale of investment securities 0 0 0 0 0 0 0 0 0 Purchase of property and equipment Making loans to other entities Purchase of investment securities 0 0 0 0 0 0 0 0 0 0 0 0 Issuance of stock 100,000 0 0 Dividends 0 100,000 0 0 0 0 Operations Cash receipts from Product Sales Cash paid for Staff & Contracting Rent Computer & Related Technology Equipment Office furniture Marketing & Branding Accounting and Legal Insurance & Employee Benefits Travel Utilities Income tax expense Misc. and Contingency Sales Returns Payment Processing Net Cash Flow from Operations Investing Activities Cash receipts from Cash paid for Net Cash Flow from Investing Activities Financing Activities Cash receipts from Cash paid for Net Cash Flow from Financing Activities Net Increase in Cash 644,094 Cash at End of Year 744,094 786,466 1,432,708 ### ### BillSave Fixed Cost Schedule EXPENSES Cash Expenses Quickbooks Accounting Software Graphic Designer (Offsite Contractor) VOIP Phone Plan Domain Privacy Protection Office Desk Office Chair White Board Desktop Computer VOIP Phone iPhone SE Printer Office Rent SEO Development (Offsite) Payroll Management Software Domain Regestration&Renewel Company Email Office 365 for Business Ontario Incorporation&Renewl Minute Book Website User Agreements Independent Audit Corporate Bank Account Corporate Insurance Home Office Utilities Assorted Office Supplies Conference Room Phone Conference Table Conference Room Chairs Fridge Skype (Credit) Online Marketing Assorted Legal Services Total Cash Expenses Accounts Payable Expenses Rogers High Speed Internet Cloud Hosting (Amazon AWS) Total Accounts Payable Expenses Non-Cash Expenses Depreciation - Furnitures Depreciation - Equipments Total Non-Cash Expenses Total Fixed Costs BillSave Fixed Cost Schedule Year 1 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Year 2 325.44 6,508.80 128.82 11.29 563.87 76.23 79.71 1,863.37 73.45 654.27 146.80 1,015.87 126.56 1.40 243.81 11.87 99.55 65.00 2,000.00 1,500.00 1,695.00 5,000.00 813.60 600.00 6,974.35 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 1,966.06 $ Year 3 325 5,650 11 1,128 152 3,727 147 33,900 343.52 1.40 487.62 427.14 99.50 65.00 2,500.00 1,695.00 6,000.00 1,139.04 3,000.00 445.73 655.35 381.15 203.39 128.82 120,000.00 17,280.00 5,986.73 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 325 5,650 11 1,128 152 3,727 33,900 578.56 1.40 731.43 711.90 99.50 65.00 4,000.00 1,695.00 9,000.00 1,594.66 6,000.00 128.82 240,000.00 23,040.00 5,986.73 1,966.06 $ 1,966.06 $ $ 1,596.18 3,562.25 $ 8,533 10,498.83 $ 29,240 31,205.63 132 913 962 2,533 468 2,484 1,045 3,495 2,953 11,581 19,981 40,145 BillSave Variable Cost Sched Founder & Lead Developer Healthcare & Dental Employee Travel Reserve Funds Site Developer & Maintenance Customer Support Staff Total Contribution Margin BillSave Variable Cost Schedule 2017 4.0% 0.32% 0.27% 0.5% 0.0% 0.0% 5.1% 2018 3.1% 0.47% 0.98% 4.90% 2.7% 2.4% 14.6% 94.9% 85.4% 2019 1.7% 0.44% 3.49% 3.64% 4.6% 1.3% 15.2% Average 2.9723% 0.4098% 1.5797% 2.9983% 2.4412% 1.2198% 11.6212% 84.8% 88.4% BillSave Break-Even Analysi Break-Even Total Fixed Costs Contribution Margin B/E Sales ($) Projected Sales Margin of Safety Cash Break-Even Total Cash Fixed Costs Contribution Margin Cash B/E Sales ($) Projected Sales Margin of Safety Year 1 $ 11,581 94.9% 12,203 $ $ 743,032 98.4% Year 1 $ $ $ 6,974 94.9% 7,349 743,032 99.0% BillSave Break-Even Analysis Year 2 $ 19,981 $ 85.4% 23,389 $ 40,145 84.8% 47,340 1,531,559 $ 98.5% 2,750,293 98.3% $ $ Year 3 Year 2 $ $ $ Year 3 5,987 $ 85.4% 7,008 $ 5,987 84.8% 7,060 1,531,559 $ 99.5% 2,750,293 99.7% BillSave Projected Income Statement 2017 2018 2019 743,032 (74,225) (29,724) 639,083 1,531,559 (152,979) (61,267) 1,317,313 2,750,293 (274,918) (110,021) 2,365,354 Revenues Sales Less: Product Refunds Less: Payment Processing Fee Gross Revenue Operating Expenses Staff & Contracting Rent expense Depreciation expense 37,525 1,045 131,650 33,900 2,895 215,650 33,900 4,372 Marketing & Branding Accounting and Legal Insurance & Benefits Travel Utilities 35,000 5,360 7,400 2,000 814 120,000 21,640 13,200 15,000 1,139 240,000 28,900 21,000 96,000 1,595 3,433 92,575 75,000 414,424 100,000 741,416 546,508 902,889 1,623,938 Misc. and Contingency Total Operating Expenses Income Net Income Before Tax Tax Expense (20%) Net Income 109,302 $437,206.21 180,578 324,788 $722,311.09 $1,299,150.26 Company Expenses Fiscal 2017 Price Ref Category Cost Per Interval (Before Tax) Cost Per Interval (After Tax) Founder & Lead Developer Graphic Designer (Offsite Contractor) SEO Development (Offsite) Office Desk Office Chair White Board Desktop Computer VOIP Phone iPhone SE Printer Rogers High Speed Internet Quickbooks Accounting Software VOIP Phone Plan Cloud Hosting (Amazon AWS) Payroll Management Software Domain Registration Domain Privacy Protection Company Email Office 365 for Business $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 2,500.00 2,880.00 899.00 499.00 67.46 70.54 1,649.00 65.00 579.00 129.91 144.99 24.00 9.50 156.95 8.00 1.24 9.99 8.99 10.50 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 2,500.00 3,254.40 1,015.87 563.87 76.23 79.71 1,863.37 73.45 654.27 146.80 163.84 27.12 10.74 177.35 9.04 1.40 11.29 10.16 11.87 12 2 1 1 1 1 1 1 1 1 12 12 12 9 14 1 1 24 1 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 30,000.00 6,508.80 1,015.87 563.87 76.23 79.71 1,863.37 73.45 654.27 146.80 1,966.06 325.44 128.82 1,596.18 126.56 1.40 11.29 243.81 11.87 Marketing & Branding Accounting & Legal Accounting & Legal Accounting & Legal Accounting & Legal Accounting & Legal Insurance & Benefits Insurance & Benefits Travel Utilities Office Supplies Online Marketing Ontario Incorporation Minute Book Website User Agreements Independent Audit Corporate Bank Account Corporate Insurance Healthcare & Dental Employee Travel Home Office Utilities Assorted Office Supplies $ $ $ $ $ $ $ $ $ $ $ 3,500.00 95.00 65.00 2,000.00 1,500.00 125.00 500.00 200.00 500.00 60.00 50.00 $ $ $ $ 3,500.00 99.55 65.00 2,000.00 ### 141.25 500.00 200.00 500.00 67.80 50.00 10 1 1 1 1 12 10 12 4 12 12 $ $ $ $ $ $ $ $ $ $ $ 35,000.00 99.55 65.00 2,000.00 1,500.00 1,695.00 5,000.00 2,400.00 2,000.00 813.60 600.00 $ Misc. and Contingency Reserve Funds $ 3,433.05 $ 1 $ $ 3,433.05 100,000.00 $ $ SC1 SC5 SC6 E4 E5 E3 E9 E7 E10 E1 HSL9 HSL11 HSL8 HSL1 HSL12 HSL4 HSL6 HSL7 HSL10 Staff & Contracting Staff & Contracting Staff & Contracting Office Equipment Office Equipment Office Equipment Office Equipment Office Equipment Office Equipment Office Equipment Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Accounting & Legal Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Marketing Plan AL2 AL4 AL5 AL7 AL1 IB1 IB2 N/A Item Software Software Software Software Software Software Software Software $ $ $ $ $ $ 3,433.05 Intervals Total Cost (After Tax) Category Total (After Tax) $ $ Notes Employee Salary Website design contract (2 months) 37,524.67 SEO Strategy/Implication contract (flat fee) 3,457.70 (1 employees * 12 months) + (1 contractor * 2 months) (1 Employee Email + 1 Customer Support Email) x (12 months) $ 4,411.43 Only marketing when product available (ie: not during 35,000.00 development). Specific spend per month may vary. End User License Agreement & Privacy Policy Annual Accounting Service $ 5,359.55 $ $ $ $ 7,400.00 2,000.00 4 trips per year (1 employees included) 813.60 Electricity (Expensed to corporation) 600.00 Stationary, Printer ink, etc. 3,433.05 Unbudgeteted/Unexpected Expenditures 100,000.00 Fiscal 2018 Category Staff & Contracting Staff & Contracting Staff & Contracting Staff & Contracting Rent Office Equipment Office Equipment Office Equipment Office Equipment Office Equipment Office Equipment Office Equipment Office Equipment Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Accounting & Legal Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Marketing & Branding Accounting & Legal Accounting & Legal Accounting & Legal Accounting & Legal Accounting & Legal Insurance & Benefits Insurance & Benefits Travel Utilities Office Supplies Specific Software Software Software Software Software Software Software Software Misc. and Contingency Cost Per Interval (Before Tax) Cost Per Interval (After Tax) Annual Intervals Founder & Lead Developer Site Developer & Maintenance Customer Support Staff Graphic Designer (Offsite Contractor) Office Rent Desktop Computer Printer Conference Room Phone Office Desk Office Chair Conference Table Conference Room Chairs Fridge Rogers High Speed Internet Quicken Accounting Software Office 365 for Business Skype (Credit) Amazon AWS Payroll Management Software Domain Renewal Company Email Domain Privacy Protection Online Marketing Annual Corporate Renewal Assorted Legal Services Annual Audit Minute Book Corporate Bank Account Corporate Insurance Healthcare & Dental Employee Business Travel Office Utilities Assorted Office Supplies $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 4,000.00 3,500.00 3,000.00 2,500.00 2,500.00 1,649.00 129.91 394.45 499.00 67.46 579.96 67.46 179.99 144.99 24.00 10.50 9.50 629.26 8.00 1.24 8.99 9.99 10,000.00 95.00 17,280.00 2,500.00 65.00 125.00 500.00 200.00 2,500.00 84.00 250.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Reserve $ 75,000.00 $ $ $ $ $ $ $ $ $ $ $ 4,000.00 3,500.00 3,000.00 2,825.00 2,825.00 1,863.37 146.80 445.73 563.87 76.23 655.35 76.23 203.39 163.84 27.12 11.87 10.74 711.06 9.04 1.40 10.16 11.29 ### 99.50 17,280.00 2,500.00 65.00 141.25 500.00 200.00 2,500.00 94.92 250.00 75,000.00 Total Cost (After Tax) 12 12 12 2 12 2 1 1 2 2 1 5 1 12 12 36 12 12 38 1 48 1 12 1 1 1 1 12 12 36 6 12 12 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 48,000.00 42,000.00 36,000.00 5,650.00 33,900.00 3,726.74 146.80 445.73 1,127.74 152.46 655.35 381.15 203.39 1,966.06 325.44 427.14 128.82 8,532.77 343.52 1.40 487.62 11.29 120,000.00 99.50 17,280.00 2,500.00 65.00 1,695.00 6,000.00 7,200.00 15,000.00 1,139.04 3,000.00 1 $ $ 75,000.00 433,591.96 Category Total (After Tax) $ $ 131,650.00 33,900.00 Qty: 2 (for new staff) Qty: 1 Qty: Qty: Qty: Qty: $ 2 2 1 5 (for (for (for (for new staff) new staff) group meetings) group meetngs) 6,839.36 3 licensess (1 per employee) * 12 months 1 license (for all employee use) (3 employees * 12 months) + (1 contractor * 2 months) $ $ (3 Employee Email + 1 Customer Support Email) * 12 months 12,224.06 120,000.00 Specific spend per month may vary. ($360/hour rate * 6 full working days per year) $ 21,639.50 $ $ $ $ 13,200.00 15,000.00 1,139.04 3,000.00 $ $ 3 benefits plans (1 per employee) * 12 months 6 trips per year (2 employees included) Electricity Stationary, Printer ink, etc. 75,000.00 Unbudgeteted/Unexpected Expenditures 433,591.96 Fiscal 2019 Category Staff & Contracting Staff & Contracting Staff & Contracting Staff & Contracting Staff & Contracting Staff & Contracting Rent Office Equipment Office Equipment Office Equipment Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Cloud, Hosting & Licensed Marketing & Branding Accounting & Legal Accounting & Legal Accounting & Legal Accounting & Legal Accounting & Legal Insurance & Benefits Insurance & Benefits Travel Utilities Office Supplies Misc. and Contingency Specific Software Software Software Software Software Software Software Software Software Cost Per Interval (Before Tax) Cost Per Interval (After Tax) Annual Intervals Founder & Lead Developer Site Developer & Maintenance Site Developer & Maintenance Site Developer & Maintenance Customer Support Staff Graphic Designer (Contractor) Office Rent Desktop Computer Office Desk Office Chair Rogers High Speed Internet Quicken Accounting Software Skype (Credit) Amazon AWS Payroll Management Software Domain Renewal Domain Privacy Protection Office 365 for Business Company Email Online Marketing Annual Corporate Renewal Assorted Legal Services Annual Audit Minute Book Corporate Bank Account Corporate Insurance Healthcare & Dental Employee Business Travel Office Utilities Assorted Office Supplies $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 4,000.00 3,500.00 3,500.00 3,500.00 3,000.00 2,500.00 2,500.00 1,649.00 499.00 67.46 144.99 24.00 9.50 2,156.31 8.00 1.24 9.99 10.50 8.99 20,000.00 95.00 23,040.00 4,000.00 65.00 125.00 500.00 200.00 8,000.00 117.60 500.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Reserve $ 100,000.00 $ $ $ $ $ $ Total Cost (After Tax) 4,000.00 3,500.00 3,500.00 3,500.00 3,000.00 2,825.00 2,825.00 1,863.37 563.87 76.23 163.84 27.12 10.74 2,436.63 9.04 1.40 11.29 11.87 10.16 ### 99.50 23,040.00 ### 65.00 141.25 750.00 ### ### 132.89 ### 12 12 12 12 12 2 12 2 2 2 12 12 12 12 64 1 1 60 72 12 1 1 1 1 12 12 60 12 12 12 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 48,000.00 42,000.00 42,000.00 42,000.00 36,000.00 5,650.00 33,900.00 3,726.74 1,127.74 152.46 1,966.06 325.44 128.82 29,239.56 578.56 1.40 11.29 711.90 731.43 240,000.00 99.50 23,040.00 4,000.00 65.00 1,695.00 9,000.00 12,000.00 96,000.00 1,594.66 6,000.00 ### 1 $ $ 100,000.00 781,745.56 Expenses' only include cash costs and do not factor in depreciation. This will differ the totals between 'Expenses' and 'Income Statement'. Category Total (After Tax) $ $ $ 215,650.00 33,900.00 Qty: 2 (for new staff) Qty: 2 (for new staff) 5,006.94 Qty: 2 (for new staff) (5 employees * 12 months) + (1 contractor * 4 months) $ $ 5 licensess (1 per employee) * 12 months 33,694.46 (3 Employee Email + 1 Customer Support Email) * 12 months 240,000.00 Specific spend per month may vary. ($360/hour rate * 8 full working days per year) $ 28,899.50 $ $ $ $ 21,000.00 96,000.00 1,594.66 6,000.00 $ $ 5 benefits plans (1 per employee) * 12 months 6 trips per year (3 employees included) Electricity Stationary, Printer ink, etc. 100,000.00 Unbudgeteted/Unexpected Expenditures 781,745.56 BillSave Expenses Price List Reference Category SC1 Staff & Contracing SC2 Staff & Contracing SC3 Staff & Contracing SC4 Staff & Contracing SC5 Staff & Contracing SC6 Staff & Contracing R1 Rent E1 Equipment E2 Equipment E3 Equipment E4 Equipment E5 Equipment E6 Equipment E7 Equipment E8 Equipment E9 Equipment E10 Equipment HSL1 Hosting, Cloud & Licensed HSL2 Hosting, Cloud & Licensed HSL3 Hosting, Cloud & Licensed HSL4 Hosting, Cloud & Licensed HSL5 Hosting, Cloud & Licensed HSL6 Hosting, Cloud & Licensed HSL7 Hosting, Cloud & Licensed HSL8 Hosting, Cloud & Licensed HSL9 Hosting, Cloud & Licensed HSL10 Hosting, Cloud & Licensed HSL11 Hosting, Cloud & Licensed HSL12 Hosting, Cloud & Licensed AL1 Accounting & Legal AL2 Accounting & Legal AL3 Accounting & Legal AL4 Accounting & Legal AL5 Accounting & Legal AL6 Accounting & Legal AL7 Accounting & Legal IB1 Insurance & Benefits IB2 Insurance & Benefits Software Software Software Software Software Software Software Software Software Software Software Software Vendor Employee Employee Employee Employee Contractor Contractor Private Landlord HP Danby Quartet Brassex Montessa Bestar Grandstream VTECH Apple Apple Amazon AWS Amazon AWS Amazon AWS GoDaddy GoDaddy GoDaddy GoDaddy Skype Rogers Microsoft Quickboocks Zenefits TD OnCorp OnCorp OnCorp Fasken Martineau Fasken Martineau Origami Accounting Product Development Services Development Services Development Services Customer Support Graphic Designer SEO Strategy Development Rent Expense Printer Fridge White Board Desk Office Chair Conference Table VOIP Phone Conference Phone Desktop Computer iPhone On-Demand Cloud Hosting On-Demand Cloud Hosting On-Demand Cloud Hosting Domain Registration Domain Renewal Domain Company Email Phone (Voip) Office Internet Office 365 for Business Accounting Software Payroll Corporate Bank Account Ontario business registration Ontario business renewal Corporate Minute Book Legal Fees Legal Fees Tax Filing Company Insurance Employee Benefits Specific Founder/Lead Developer Salary (Fiscal 2017) Developer Salary (2018-2019 industry median for 3+ years experience & technology stack) Developer Salary (industry median for 3+ years experience & technology stack) Online Customer Support Median Salary Site & Advertisement Design Search Engine Optimization Strategy Montly Rent Expense (London, Ontario Office with 1,822 sq. ft.) HP Envy 5540 All-in-One Printer Danby Compact Refridgerator Melamine Marker Board (36x48) CT-3305B Office Desk with Tempered Glass Top II Luxura Managers Chair, Black Conference Table, 96" Boat Shape GXP1625 HD VoIP Phone VCS702 ErisStation Conference Phone iMac 21.5" (2.8GHz, 1TB Storage, keyboard, and mouse) iPhone SE 16 GB (Mobile website testing only. No contract) Linux m4.xlarge (4GB EBS) Linux m4.4xlarge (16GB EBS) Linux m4.16xlarge (64GB EBS) Domain Registration (BillSave.com) Domain Renewal (BillSave.com) Private Domain Listing (BillSave.com) Online Essentials: 50GB Storage, 1TB Online Storage North America Unlimited Rogers Ignite for business 250u Microsoft Office Suite Quickbooks Plus Gold Plan TD Unlimited Business Plan New Ontario Corporation Registration Annual Ontario Corporation Renewal Minute Book Initial Site Agreements (End User License Agreement & Privacy Policy) Employee Contracts & Ongoing Legal Services Small Business Plan Corporate Insurance Healthcare Coverage Unit Description Unit Cost Monthly Salary $2,500.00 Monthly Salary $4,942.08 Monthly Salary $4,166.67 Monthly Salary $3,134.50 1 Month ($18/hour *$2,880.00 Fixed Service Fee $899.00 Monthly Lease $4,272.00 Single Unit $129.91 Single Unit $179.99 Single Unit $70.54 Single Unit $499.00 Single Unit $67.46 Single Unit $579.96 Single Unit $65.00 Single Unit $394.45 Single Unit $1,649.00 Single Unit $579.00 Hourly Rate $0.22 Hourly Rate $0.86 Hourly Rate $3.45 Per Domain $1.24 Per Domain $1.24 Per Domain $9.99 Per Employee x Per $8.99 Per Account $9.50 Per Account $144.99 Per Employee x Per $10.50 Per Account $24.00 Per Employee x Per $8.00 Per Account $125.00 Per Account ($35 + Tax) + $60 Govt Fee Per Account ($35 + Tax) + $60 Govt Fee Per Account $65.00 Fixed Service Fee $2,000.00 Hourly Rate $360.00 Fixed Service Fee $250.00 Per Employee x Per Month Per Employee x Per Month Units 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 730 730 730 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 12 Total Before Tax $2,500.00 $4,942.08 $4,166.67 $3,134.50 $2,880.00 $899.00 $4,272.00 $129.91 $179.99 $70.54 $499.00 $67.46 $579.96 $65.00 $394.45 $1,649.00 $579.00 $156.95 $629.26 $2,516.31 $1.24 $1.24 $9.99 $26.97 $9.50 $144.99 $10.50 $24.00 $8.00 $125.00 $95.00 $95.00 $65.00 $2,000.00 $360.00 $3,000.00 Tax + Rate No No No No Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Yes, 13% HST Partial, 13% HST Partial, 13% HST Yes, 13% HST No No No Total Afer Tax $2,500.00 $4,942.08 $4,166.67 $3,134.50 $3,254.40 $1,015.87 $4,827.36 $146.80 $203.39 $79.71 $563.87 $76.23 $655.35 $73.45 $445.73 $1,863.37 $654.27 $177.35 $711.06 $2,843.43 $1.40 $1.40 $11.29 $30.48 $10.74 $163.84 $11.87 $27.12 $9.04 $141.25 $99.55 $99.55 $73.45 $2,000.00 $360.00 $3,390.00 $0.00 $0.00 Frequency Monthly Monthly Monthly Monthly Montly One-Time Monthly One-Time One-Time One-Time One-Time One-Time One-Time One-Time One-Time One-Time One-Time Monthly Monthly Monthly One-Time Annual Annual Monthly Monthly Monthly Monthly Monthly One-Time Monthly One-Time Annual Annual One-Time Hourly Monthly One-Time One-Time Depreciable? No No No No No No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No No No No No No No No No No No No No No No No No No No No Link None (Founder will take significantly reduced salary compared to industry average in year 1) http://www.payscale.com/research/CA/Job=PHP_Developer/Salary/0c9aa1ee/Toronto-ON (Reference: Median Salary) http://www.payscale.com/research/CA/Job=PHP_Developer/Salary/0c9aa1ee/Toronto-ON (Reference: Second Tier 25% Salary) http://www.payscale.com/research/CA/Job=Customer_Service_Representative_(CSR)/Hourly_Rate (Reference: Median Salary) http://www.payscale.com/research/CA/Job=Graphic_Designer/Salary (Reference: Median Salary) https://digitalshiftmedia.com/seo/local-seo-pricing/ https://spacelist.ca/p/on/london/275_dundas_st/m45 http://www.staples.ca/en/HP-Envy-5540-All-in-One-Printer/product_1775791_2-CA_1_20001 http://www.staples.ca/en/Danby-Compact-Refrigerator-1-6-Cu-Ft-White-DCR016A3WDB-/product_2430824_2-CA_1_20001 http://www.staples.ca/en/Quartet-Melamine-Marker-Board-with-Aluminum-Frame-36-x-48-/product_24726_2-CA_1_20001 http://www.staples.ca/en/Brassex-CT-3305B-Office-Desk-with-Tempered-Glass-Top-and-4-Storage-Drawers-Espresso-62-x-24-x-29-/product_2119965_2-CA_1_20001 http://www.staples.ca/en/Staples-Montessa-II-Luxura-Managers-Chair-Black/product_272067_2-CA_1_20001 http://www.staples.ca/en/Bestar-Conference-Table-96-Boat-shape-with-Lightboard-Top-Chocolate/product_814542_2-CA_1_20001 https://www.amazon.ca/Grandstream-GXP1625-Medium-Business-Device/dp/B00VNMWRFK/ref=sr_1_2?ie=UTF8&qid=1486618392&sr=8-2&keywords=voip+phone https://www.amazon.ca/VTech-VCS702-ErisStation-Conference-Wireless/dp/B01HLYKEH6/ref=sr_1_2?ie=UTF8&qid=1486618402&sr=8-2&keywords=conference+room+phone http://www.apple.com/ca/shop/buy-mac/imac http://www.apple.com/ca/iphone-se/ https://aws.amazon.com/ec2/pricing/on-demand/ https://aws.amazon.com/ec2/pricing/on-demand/ https://aws.amazon.com/ec2/pricing/on-demand/ https://cart.godaddy.com/basket.aspx?dpp2=1&ci=17463&isc=gofdca92 https://cart.godaddy.com/basket.aspx?dpp2=1&ci=17463&isc=gofdca92 https://cart.godaddy.com/basket.aspx?dpp2=1&ci=17463&isc=gofdca92 https://ca.godaddy.com/email/professional-email https://secure.skype.com/en/calling-rates?wt.mc_id=legacy&expo365=bundled http://www.rogers.com/small-business/internet/packagepricing https://products.office.com/en-ca/business/compare-office-365-for-business-plans https://quickbooks.intuit.ca/accounting-software/quickbooks-online-accounting/buy-quickbooks-sale/ https://www.zenefits.com/pricing/# https://www.tdcanadatrust.com/products-services/small-business/accounts/chequing-account/business-chequing-account.jsp https://www.oncorp.com/oncorphome/pages/view-all-products.aspx https://www.oncorp.com/oncorphome/pages/view-all-products.aspx https://www2.oncorp.com/LegalSupplies1.0/product.aspx?view=pro841 http://www.theglobeandmail.com/report-on-business/small-business/sb-money/law-firms-offer-special-deals-to-lure-startups/article25249627/ http://www.canadianlawyermag.com/5610/The-Going-Rate.html https://www.origamiaccounting.com/pricing/ Depreciation Schedule Price List Reference Number Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Purchase Year 2017 2017 2017 2017 2017 2017 2017 Category Equipment Equipment Equipment Equipment Equipment Equipment Equipment Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal 2018 2018 2018 2018 2018 2018 2018 Equipment Equipment Equipment Equipment Equipment Equipment Equipment Fiscal 2019 Fiscal 2019 Equipment Equipment Fiscal 2019 Equipment Sub Category Office Furniture Office Furniture Office Furniture Computer & Related Computer & Related Computer & Related Computer & Related Technology Technology Technology Technology Equipment Equipment Equipment Equipment Asset Office Chair White Board Desk Printer VOIP Phone Desktop Computer iPhone Quantit y 1 1 1 1 1 1 1 Office Furniture Office Furniture Office Furniture Office Furniture Office Furniture Computer & Related Technology Equipment Computer & Related Technology Equipment Desk Office Chair Conference Table Conference Table Chairs Conference Room Phone Printer Desktop Computer 2 2 1 4 1 1 2 Office Furniture Office Furniture Desk Office Chair 2 2 Computer & Related Technology Equipment Desktop Computer 2 Depreciation Method Straightline Straightline Straightline Straightline Straightline Straightline Straightline Per Unit Total Unit Cost Units Cost (after tax) $67.46 1 $76.23 $70.54 1 $79.71 $499.00 1 $563.87 $129.91 1 $146.80 $65.00 1 $73.45 $1,649.00 1 $1,863.37 $579.00 1 $654.27 Straightline Straightline Straightline Straightline Straightline Straightline Straightline $499.00 $67.46 $579.96 $67.46 $394.45 $129.91 $1,649.00 2 2 1 4 1 1 2 $563.87 $76.23 $655.35 $76.23 $445.73 $146.80 $1,863.37 Straightline Straightline $499.00 $67.46 2 2 $563.87 $76.23 Straightline $1,649.00 2 $1,863.37 $ $ $ $ $ $ $ All Unit Total Cost (after All Unit Total Cost (after tax) tax) per Subcategory 76.23 79.71 563.87 $ 719.81 146.80 73.45 1,863.37 654.27 $ 2,737.89 $ $ $ $ $ $ $ 1,127.74 152.46 655.35 304.92 445.73 $ 146.80 3,726.74 $ $ $ $ Salvage Value $10.00 $0.00 $50.00 $0.00 $0.00 $0.00 $0.00 3,873.54 $100.00 $10.00 $50.00 $25.00 $0.00 $0.00 $0.00 1,127.74 152.46 $ 1,280.20 $100.00 $10.00 3,726.74 $ 3,726.74 $0.00 2,686.20 $ $ $ $ $ $ $ Net Cost Useful Life (Years) 66.23 5 79.71 5 513.87 5 146.80 3 73.45 3 1,863.37 3 654.27 3 Annual Depreciation (1 Unit) 13.25 15.94 102.77 48.93 24.48 621.12 218.09 Annual Depreciation (All Unit) 13.25 15.94 102.77 48.93 24.48 621.12 218.09 $ $ $ $ $ $ $ 1,027.74 142.46 605.35 279.92 445.73 146.80 3,726.74 5 5 5 5 3 3 3 205.55 28.49 121.07 55.98 148.58 48.93 1,242.25 411.10 56.98 121.07 223.94 148.58 48.93 2,484.49 $ $ 1,027.74 142.46 5 5 205.55 28.49 411.10 56.98 $ 3,726.74 3 1,242.25 2,484.49 Annual Depreciation (Total for Sub Category) 2017 Depreciation Exp. 13.25 15.94 102.77 48.93 24.48 621.12 218.09 131.96 912.63 2,533.43 - 468.08 - 961.66 2,484.49 $ 1,044.59 $ 2018 Depreciation Exp. 13.25 15.94 102.77 48.93 24.48 621.12 218.09 205.55 28.49 121.07 55.98 148.58 48.93 1,242.25 2,895.44 2019 Depreciation Exp. 13.25 15.94 102.77 48.93 24.48 621.12 218.09 $ 2017 Acc. Depreciation 13.25 15.94 102.77 48.93 24.48 621.12 218.09 205.55 28.49 121.07 55.98 148.58 48.93 1,242.25 - 205.55 28.49 - 1,242.25 4,371.73 $ 1,044.59 2018 Acc. Depreciation 26.49 31.88 205.55 97.87 48.97 1,242.25 436.18 205.55 28.49 121.07 55.98 148.58 48.93 1,242.25 $ 3,940.03 2019 Acc. Depreciation 39.74 47.83 308.32 146.80 73.45 1,863.37 654.27 411.10 56.98 242.14 111.97 297.15 97.87 2,484.49 205.55 28.49 $ 1,242.25 8,311.76 Reference Year Channel Influencer 2017 (Medicine) Keyword Word/Influencer See 'User Calculations' for a sample of potential medical influencers See 'User Calculations' for a sample of potential 2017 Influencer (Lifestyle) lifestyle influencers Specific Date Start Date End Budget (Influencer Campaign or Monthly Google) Months Average Followers Total Views Budget/Annual Original Reach(Month) CTR of Original Reach CTR of Multiple Effect Total CTR (Original + Multiple) 2 Posts / Campaign (12 Campaigns Total) 1-Mar-17 31-Dec-17 $592 12 $7,100 43,000 6,450 19,350 317 3870 4187 2 Posts / Campaign (12 Campaigns Total) 1-Mar-17 31-Dec-17 $2,304 12 $27,648 200,000 30,000 90,000 492 9000 9492 Google Search Advertisement Terms (google defined): hospital bill, hospital billing, financial assitance for medical bills and pay hospital bills 1-Mar-17 31-May-17 $1,250 3 $3,750 -- Undetermined 397 397 0.00% 397 2017 Google AdWords 2017 SEO Google Search Advertisement Google Search Result Terms (google defined): hospital bill, hospital billing, financial assitance for medical bills and pay hospital bills See footnote 1-Jun-17 1-Mar-17 31-Dec-17 1-Mar-17 N/A $3,000 7 10 -- $21,000 --- Undetermined -- 1,906 120,000 1,906 3,720 0.00% 0.00% 1906 3720 2017 Online Article Online Publication (Yahoo, CNN, Techcrunch, etc.) 3 articles per month from a major online publication from March-December 1-Mar-17 1-Mar-17 N/A 2017 Google AdWords 2017 Organic Growth Year Channel Influencer 2018 (Medicine) Past Customers/Other See footnote Keyword Word/Influencer Specific Dave debronkardt (@ePatientDave) 3 Posts / Campaign 1-Mar-17 Date Start 1-Mar-17 31-Dec-17 N/A Date End 31-May-17 3 Posts / Campaign 2018 Google AdWords 2018 SEO Google Search Advertisement Google Search Result Terms (google defined): hospital bill, hospital billing, financial assitance for medical bills and pay hospital bills See footnote 1-Jun-17 1-Mar-17 31-Dec-17 31-Dec-17 N/A 2017 Online Article 2018 Organic Growth Online Publication (Yahoo, CNN, Techcrunch, etc.) Past Customers/Other 3 articles per month from a major online publication from March-December See footnote 1-Mar-17 1-Mar-17 1-Mar-17 N/A 31-Dec-17 N/A Keyword Word/Influencer Specific Pia Christensen (@AHCJ_Pia) 3 Posts / Campaign Year Channel Influencer 2019 (Medicine) Date Start 1-Mar-17 Date End Months 31-May-17 3 Posts / Campaign 2019 Google AdWords 2019 SEO Google Search Advertisement Google Search Result Terms (google defined): hospital bill, hospital billing, financial assitance for medical bills and pay hospital bills See footnote 1-Jun-17 1-Mar-17 31-Dec-17 31-Dec-17 N/A 2017 Online Article 2019 Organic Growth Online Publication (Yahoo, CNN, Techcrunch, etc.) Past Customers/Other 3 articles per month from a major online publication from March-December See footnote 1-Mar-17 1-Mar-17 1-Mar-17 N/A 31-Dec-17 N/A -- Budget/Annual $483 1 $2,880 1 $9,500 12 12 Months $483 1 $3,456 1 $19,500 12 12 Total Views $35,100 1,704,532 2.65% (Contributes to 5% estimate site traffic growth rate per month) -1,936,185 Total Views (Month) CTR of Original Reach 5,265 15,795 0 -6,832 $114,000 -- CTR of Multiple Effect 259 3159 10 -- Followers $223 0 Undetermined 2228146 1136354.46 Total Views 16,200 2,430 3,006 120,000 100.00% --9,720 3,409,063 Total Views (Month) 2.65% CTR of Original Reach 7,290 CTR of Multiple Effect 120 300,000 $234,000 -- 2228146 -12,870 250,000 Budget/Annual $223 568,177 -- Followers 10 -12 Budget/Month 2019 Influencer (Lifestyle) s 10 -- Budget/Month 2018 Influencer (Lifestyle) 1136354.46 10 -- 1458 0 Undetermined 120,000 6,171 21,120 1136354.46 3,409,063 100.00% --18% 2.65% 19,702 Column Marketing Channel Reference Year All Channel --- Keyword/Influencer Industry Influencer Keyword/Influencer Google AdWords Specific All Date Start & Date End Influencer Date Start & Date End All other channels Budget (Influencer Campaign or Monthly Google) Influencer (Medical) Influencer (Lifestyle) Budget (Influencer Campaign or Monthly Google) Google AdWords Budget (Influencer Campaign or Monthly Google) All other channels Budget (Annual) All Followers Influencer (Medicine & Social Media) Total Views Influencer (Medicine) Total Views Influencer (Lifestyle) Total Views Google AdWords Total Views SEO Total Views Online Article Total Reach Organic Growth CTR of Original Reach Influencer (Medicine) CTR of Original Reach Google AdWords CTR of Original Reach SEO CTR of Original Reach Online Article CTR of Original Reach Organic Growth CTR of Multiple Effect Reach Influencer (Medicine) CTR of Multiple Effect Reach Influencer (Lifestyle) CTR of Multiple Effect Reach Online Article Conversions (Month) All Conversions (Annual) All Details Calculation Reference Specific Year of Campaign --- Follows business fiscal years Specific Marketing Channel (both controlled uncontrolled) --- --- Specific Influencer name and twitter handle --- --- Specific keywords (chosen by Google based on our product) --- --- Specific type of marketing campaign, number of posts, or the keywords used. Sponsored posts by industry influencer have been recorded as 1 month in campaign length, but may vary. The impact of their endosement is difficult to track, so their customer reach contribution have been added to the specific month of their campaign. --- --- Each channel, aside from Influencers, will run for the length of the fiscal year when the product is operational. In Year 1, the product will be operational for 10 months after initial development. --- --- The listed budget covers the entire campaign length. The budget was calculated using industry standard CPM rates for sponsored content from 'micro-influencers' of $13.76 per 1000 followers --- --- The listed budget covers the entire campaign length. The budget was calculated using industry standard CPM rates for sponsored content from 'celebrities' of $11.52 per 1000 followers --- --- The listed budget covers one month of marketing efforts. --- --- Each channel below AdWords is not controlled by BillSave but is anticipated to lead to customer growth --- --- Total budget for specific account for each marketing channel See Marketing Budget for Specific Year Budget See Marketing Budget for Specific Year Budget Total number of Twitter Followers www.twitter.com/(handle): kevinmd, eric We anticipate that 15% of a twitter (total followers) * account followers will view each tweet 15% --- We anticipate that 15% of a twitter (total followers) * account followers will view each tweet 15% --- Number of link clicks per month based on our budget. The specific number of link views is not provided by Google. Proprietary calculation performed by Google www.google.com/adwords/ The number of people searching the Google-defined keywords to our product monthly Based on average searches per month of googlereccomended keywords based on our product www.google.com/trends/ ((daily unique users of top 15 online US We estimated total relevant views of a news publications) / news article by average number of 15 ) * (percentage of daily active viewers of the top 15 viewing audience online news publications, further from USA) * (percent divided by the percent U.S readers, of US population further divided by annual percentage requiring negotiation of the population requiring a hospital of uninsured hospital See 'News Publications' bill reduction bill per year) for cited links We estimated total relevant views of a news article by average number of daily active viewers of the top 15 online news publications, further divided by the percent U.S readers, further divided by annual percentage of the population requiring a hospital bill reduction Click Through Rate (or number of link clicks to our website as a percentage of total views). Based on industryOriginal Reach * recognized Twitter CTR rate of 1.64% 1.64% CTR https://blog.hubspot.com /marketing/twitterincrease-clickthroughrate Google provided estimate of 'Clicks Per Month' www.google.com/adwords/ Original Reach * 100% In Year 1 we estimate to be at a minimum of 8th place on page 1 when user is searching within Googledefined words relevant to our service. 8th position recieves an average 3.1% of all clicks. In Year 2 we anticipate rising to a minimum of 4th position, Total Monthly which recieves 8.1% of all clicks. In Searches (based on Year 3 we anticipate rising to a keywords) * Average minimum of second position, which Traffic Share based recieves 17.6% of all clicks. on Page 1 Position https://searchenginewatc h.com/sew/study/227618 4o-1-position-ingoogle-gets-33-ofsearch-traffic-study Specific industry figures of site traffic based on article, but Specific industry figures of site traffic we anticipate a based on article, but we anticipate a similar rate to Twitter similar rate to Twitter of 1.64% of 1.64% https://blog.hubspot.com /marketing/twitterincrease-clickthroughrate We estimate that 5% of our user base will discuss our product with a friend. This figure is difficult to project in terms of total site traffic. --- --- As described in Report, the followers of medical related influencers have relevant patients for our product. We estimate that 6% of all Original Reach viewers will recommend the product to 2 patients who will visit the (Original Reach) * 6% BillSave website. *2 --- The followers of social media accounts are less likely to mention the product to friends when compared to the followers of medical influencer services. We anticipate 2% of all Original Reach viewers will mention the product to one contact who will (Original Reach) * 2% visit the BillSave website. *1 --Viewers of a news article about BillSave have the strong potential of mention the product to a contact who requires assistance with a reduction. We anticipate 1% of all Original Reach viewers will mention the product to one contact who will visit the BillSave (Original Reach) * 2% website. *1 --Industry-standard conversion rate, calculated by averaging standard rates of 2 industries (financial services & insurance at 18.3% conversion and medical & pharmaceutical at 13% conversion). Conversion rate was reduced from the average of 15% to a conversion rate of 10% to remain conservative with estimates. ((Original Reach) + (Multiple Effect Reach)) * Months of Operations https://www.marketingsh erpa.com/article/chart/co nversion-rates-retailcategories Total annual conversions (website visitors to paying users) (Conversions Per Month) * Months of Campaign --- Calculations of Viewers of Online News Publications & Social Media Accounts Advertising BillSave Product Average Relevant Viewers of News Publications (to estimate site traffic from article) Number Website Name Sample Twitter Medical Influencer Number Name Sample Twitter Lifestyle Influencer Number Daily Active Users Percent from USA Twitter Handle Followers Total Average Twitter Handle Total Average Followers USA Daily Unique Viewers Total Average USA Followers USA Followers Relevant Viewers (based on ___% of American's who will have an uncovered medical bill) USA Followers Relevant to BillSave (based on ___% of American's who will have an uncovered medical bill) Sources: USA Followers Relevant to BillSave (based on ___% of American's who will have an uncovered medical bill) Sources: Footnote # Description Common Salvage Values CRA Class Depreciation Link http://www.youngassociates.ca/q-a/2014/11/10/how-do-i-estimate-the-useful-life-of-a-capita http://www.cra-arc.gc.ca/tx/bsnss/tpcs/slprtnr/rprtng/cptl/dprcbl-en Capitalization Table Seed Round Pre-Money Valuation Post-Money Valuation Pre-Money Shares $0.00 Shareholder Founder A Founder B Pre-Money Shares Pre-Money Equity - Series A Round Pre-Money Valuation 0% 0% Post-Money Valuation Pre-Money Shares $5,000,000.00 Shareholder Founder A Founder B Series A Investor $100,000 $7,000,000 100,000.00 Pre-Money Shares Pre-Money Equity 50,000.00 50% 50,000.00 50% 0% Post-Money Shares 100,000 Pre-Money Value $ $ - New Investment Post-Money Shares Post-Money Equity $50,000 50,000.00 $50,000 50,000.00 50% 50% Post-Money Shares 150,000 Pre-Money Value New Investment Post-Money Shares Post-Money Equity $ 2,500,000.00 $0 50,000.00 $ 2,500,000.00 $0 50,000.00 $ $ 2,000,000.00 0.35 0.35 0.29 Post-Money Value $ $ Post-Money Value 50,000.00 50,000.00