i Cehenic Strategies Model QUESTION 10 The marketing concept takes the following outside-in view: 2 points Save O A Factory, existing products, selling and promotion, profits through sales volume O B. Existing products, selling and promotion, integrated marketing, profits through sales volume O C. Customers needs, existing products, integrated marketing, profits through customer satisfaction O D. Markets, customer needs, integrated marketing, profits through customer satisfaction 2 points Seve QUESTION 11 In the final step of marketing process, firms capture the value in return in the foms ofsales, profits QUESTION 12 The goal of customer relationship management is O A- identifying and building loyalty among a firm's large customer segment hin to maximize short-term profitability