(i) choose an industry and an ecosystem/sector within that industry; (ii) prepare discussion that may include, without limitation, the individuals or teams and resources needed to reach your business objective(s)(iii) a proposed IP strategy, with the underlying principles, that is aligned with your business objective(s).

You:V.P. for Research and co-founder of NEW Company

NEW Company:A three year-old startup company backed by angel inventors and a government grant

No revenue and $2 million in working capital

20 employees

The President and co-founder of NEW Company, John W., comes into your office on Friday ...

"I have bad news.I just heard our main competitor, Gorilla, is going to introduce a new product this year.It is very similar to our initial product that we've been working on and planning to release this year too.Our investors are VERY concerned.I need you to drop everything that you are doing and come up with a couple of options for us to consider.I have a meeting scheduled with the investors in two weeks and will have to present them with our plans to move forward in view of this development.Think about it over the weekend and let's meet on Monday to discuss your thinking."

You prepared a short briefing paper and a PowerPoint presentation for the meeting over the weekend.However, it turned out that Monday was a crazy busy day for John and he only had time to talk to you for the three minutes it took to pack his things and walk to his car.